British luxury carmaker Bentley has revealed that Robin Page is stepping up to the plate as the brand's new Director of Design, starting September 1, 2023.
Page is no rookie when it comes to automotive design. The man has over 30 years of experience and has held key roles with several other car brands. Previously, he was the head of global design and user experience at Volvo.
This is a homecoming of sorts for Page having previously been the UK-based company's interior design chief from 2001 to 2013. He spearheaded the design work for the Bentley Continental GT and Mulsanne's interiors during that time. He even had the honor of conceiving the insides of the British Royal family's Bentley State Limousines.
At Crewe, Page will directly answer to Adrian Hallmark, Bentley's chief executive officer. He will then be put in charge of leading a platoon of around 50 designers. The brand said that these are all experts who are responsible for the interior and exterior look, as well as the color options and trim designs of current and future Bentley products.
According to Hallmark, Page is joining at an opportune time as the brand is accelerating its journey toward providing fully-electric luxury rides. During his tenure with Volvo, Page gained experience in this market segment since he was instrumental in the Swedish brand's design language for its future electric car models. He also took the lead in getting Volvo to go leather-free by 2030.
With regard to his new post, Page shared that he's always had a "strong connection to the brand and kept a close eye on its evolution." He further added that helping create the design language for future Bentley BEVs is a "challenge I am privileged to lead."
Robin Page succeeds Tobias Suhlmann, who left the British luxury brand earlier in the year to occupy Volkswagen's chief of design post. This was after the German marque's CEO fired its previous design boss because he wasn't meeting the executive's expectations.
This article originally appeared on CarBuzz: Former Volvo Exec Returns To Bentley As New Head of Design2023-06-04T14:40:55Z dg43tfdfdgfd